Fare Compare

Online Booking & Travel Site - Web App

FareCompare provides airline tickets, tools and advice on their airfare comparison shopping site. This web app was created to replace the existing site design with new features, added functionality and a clean modern aesthetic. The client wanted extensive product design including high-fidelity wireframes, A/B comps, usability testing and final designs. I kicked-off this project with the creative director, art director and a junior designer. I was responsible for multiple iterations of wireframes and adaptive design, as well as concepts for a 'cheapest day to fly' travel advice feature. Although the task models were daunting and the user journeys long, I found great reward in preparing, attending and evaluating the A/B testing and usability testing, which yielded tremendous insight as to the user experience and offered the team a chance to course correct some design solutions.

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